Medical Device Market Research

Comprehensive research is the foundation for success  

Successfully bringing a medical device to market starts with research to ensure the product developed meets the market need and is positioned for regulatory approval. We conduct research  through customer discussions, surveys and focus groups to understand  user needs, clinical environment and core product requirements necessary for commercial success. These insights shape the development plan and set the project up for success. 

Why It Matters

Early-stage research prevents future mistakes. By understanding the user in a real clinical environment, we are able to:

  • Reduce unnecessary features that drive up costs without adding commercial value

  • Streamline functionality to keep the product as simple and user friendly as possible

  • Identify real clinical pain points vs. speculative or “nice-to-have” add-ons which slow down the development process and increase costs

  • Ensure your product fits seamlessly into clinical workflows so that adoption is not a challenge at commercialization

This part of our process allows us to design cost efficient products which move through regulatory swiftly, allowing you to get to market faster.

Our Approach

We conduct both qualitative and quantitative research to gather the most comprehensive information possible. From direct observation to real customer interaction, every engagement is designed to uncover insights that allow us to develop your product with evidence-based decision-making.

Our Market Research Services Include:

  • Stakeholder Interviews

  • Contextual Interviews

  • In-Person Observation

  • Focus Groups

  • Cross Functional Workshops

  • Functional Design Schematics 

  • Journey Mapping

  • Surveys and Questionnaires

  • Competitive Benchmarking

  • Heuristics Evaluations

  • Usability Testing

  • Task Analysis

  • Trend Analysis

  • Persona Development

H2: What You Get

Comprehensive research that allows us to make educated design decisions and properly plan our  regulatory strategy. Our deliverables include design recommendations based on real data, that serve as the core foundation for our medical device development services. When necessary, we also provide evidence to support regulatory submissions.